Snapchat ran an ad that was insensitive about Rihanna’s domestic abuse at the hands of Chris Brown. In response, Riri publicly called out the app for their wrong doing. Even after Snapchat apologized, Rihanna still did not accept, saying ‘throw the whole app-ology away’.
Since then, fans have been boycotting the app, and they’ve already lost 800 million in valuation since. Just sell now Ryan.